AESTHETIC CLINIC · LONDON
Laser & Injectables Campaign
● Campaign live · Full metrics published on completionTargeting SW and West London professionals. Botox, Profhilo, and laser treatments. Full metrics published on completion.
Patient Acquisition · Aesthetic Clinics & Dental Practices · UK
We fill yourappointment book.Not just your inbox.
We run Meta Ad campaigns and build automated follow-up systems for aesthetic clinics and dental practices — so every patient enquiry is followed up within 2 minutes, 24 hours a day, and booked directly into your calendar.
Free 30-minute Patient Acquisition Audit — we'll find the leaks in your current setup.
◆Meta Ads Specialists◆Automated WhatsApp Follow-Up◆GoHighLevel CRM Included
2 min
Automated patient follow-up
£3,000+
Avg. treatment value per new patient
7 days
Campaigns live from onboarding
Patient Acquisition Audit◆
Invisalign Campaigns◆
Laser Tattoo Removal◆
Botox & Fillers◆
Composite Bonding◆
Dental Implants◆
Laser Hair Removal◆
Skin Boosters◆
Profhilo◆
Clear Aligners◆
SPMU Removal◆
Dermal Fillers◆
Smile Makeovers◆
Lip Filler◆
Anti-Wrinkle Injections◆
Aesthetic Clinics◆
Dental Practices◆
Patient Acquisition Audit◆
Invisalign Campaigns◆
Laser Tattoo Removal◆
Botox & Fillers◆
Composite Bonding◆
Dental Implants◆
Laser Hair Removal◆
Skin Boosters◆
Profhilo◆
Clear Aligners◆
SPMU Removal◆
Dermal Fillers◆
Smile Makeovers◆
Lip Filler◆
Anti-Wrinkle Injections◆
Aesthetic Clinics◆
Dental Practices◆
Why Most Clinic Marketing Fails
Three problems killing your patient pipeline.
Most aesthetic clinics and dental practices aren't losing patients because their treatments aren't good enough. They're losing them because of one of these three reasons.
01
Your leads go cold in the first hour.
A potential patient fills in your enquiry form. By the time someone from your team calls back — 2, 4, sometimes 24 hours later — they've already booked with the clinic that responded first. Speed to lead is everything. Most practices lose 60% of their enquiries this way.
"We were getting enquiries but by the time we called back, they'd already booked elsewhere. We had no idea how much it was costing us."
— Aesthetic clinic owner, London
02
You're advertising the wrong treatments.
Check-up offers and NHS availability attract price-sensitive patients on your lowest-margin services. Invisalign, composite bonding, implants, laser hair removal — these are the treatments worth advertising. Each one is worth £1,500–£4,500 per patient. Most clinic ad campaigns never go near them.
"We spent months running discounted check-up ads before anyone told us we should be focusing on cosmetic cases. The difference in patient value was enormous."
— Dental practice owner, Manchester
03
You can't see what's actually working.
84% of patients research online before booking an appointment. Yet most clinics have no way of knowing which of their marketing activities generated that booking — or how much it cost to acquire that patient. Your agency reports clicks and impressions. Your diary shows booked appointments. Nobody connects the two — so you can't scale what's working or cut what isn't. Most clinic owners are flying blind, spending money every month with no clear picture of their return.
"My agency showed me click data. I needed to know which clicks became £3,000 treatment plans. Those are completely different numbers."
— Practice owner, Birmingham
The solution isn't better ads. It's a system that handles all three.
See the Selano System →Why Selano
We don't just generate leads. We book appointments.
Most marketing agencies deliver patient enquiries to your inbox and leave you to chase them. Selano builds the whole system — the campaigns that generate enquiries AND the automated follow-up that converts them into booked consultations within 2 minutes, 24 hours a day, including weekends.
We work exclusively with aesthetic clinics and dental practices across the UK. We know your treatments, your patient psychology, and your compliance requirements. No generalist agency learns your niche the way we already know it.
Response Time
2 min
Every patient enquiry gets a WhatsApp message within 2 minutes — automated. Whether it's Tuesday morning or Sunday at 11pm.
Our Niche
Aesthetic + Dental
Two verticals. Total focus. Invisalign, laser hair removal, Botox, implants, composite bonding — we know what converts for each treatment because that's all we do.
The Patient Acquisition System
One system. Everything included.
Meta Ads + automated follow-up + CRM + reporting. Bundled as one integrated system. The campaigns generate the enquiries. The automation converts them. You treat the patients.
Stage 01
Attract
The right patients, not just clicks
Stage 02
Convert
Every enquiry → booked appointment
Stage 03
Optimise
See exactly what it's making you
01◈
Meta Ads Management
Facebook and Instagram campaigns targeting patients who are ready to book — built specifically for aesthetic and dental treatments.
- —Treatment-specific campaigns (Invisalign, Botox, laser, implants)
- —Creative built around your clinic's real results
- —Audience targeting by location, age, and treatment intent
- —New creative every 2 weeks — always testing
02◇
Dedicated Landing Pages
Treatment-specific pages with one job — converting ad traffic into consultation requests. Not your homepage. A focused page that gets the booking.
- —One dedicated page per treatment campaign
- —Mobile-first, sub-3-second load time
- —Integrated with your booking system
- —A/B tested continuously
03◉
Automated Patient Follow-Up
Every enquiry gets a WhatsApp message within 2 minutes. Automated qualification, appointment booking, and confirmation — 24/7 without you lifting a finger.
- —WhatsApp response within 2 minutes — every time
- —Automated lead qualification sequence
- —Direct calendar booking — patients book themselves in
- —No-show reminder and re-engagement sequences
04◎
GoHighLevel CRM
Your full patient acquisition pipeline in one place. Every enquiry tracked, every follow-up automated, every appointment confirmed and visible in real time.
- —Full CRM pipeline — from enquiry to booked patient
- —Automated SMS, email, and WhatsApp sequences
- —Google review request automation
- —White-label client dashboard
05△
Server-Side Tracking (CAPI)
Meta Conversion API installed as standard — restoring up to 40% of conversion data lost after iOS 14 and giving your campaigns better signals from day one.
- —CAPI installed before first ad launches
- —Pixel and server-side data matched and verified
- —Accurate cost-per-consultation reporting
- —Better campaign optimisation from week one
06⬡
Live Performance Dashboard
Real-time data showing cost per consultation, lead volume, and estimated treatment revenue. Not monthly PDFs — a live dashboard updated as leads come in.
- —Looker Studio live dashboard — always current
- —Cost per lead broken down by treatment
- —Lead quality and booking conversion rate
- —Monthly strategy call to review and plan
Who We Work With
You're in the right place if you're...
We don't work with everyone. We work with the clinics and practices where our specific expertise generates the most measurable impact.
✓
A high-performing practice being let down by its agency
You're already spending £2,000–£5,000/month on marketing. You have the budget, the treatments, and the reputation. What you don't have is an agency that shows you clearly what your spend is actually generating. You're done with monthly PDFs showing impressions and clicks. You want to see consultation bookings, treatment revenue, and ROI.
Already Investing · Needs Measurable ROI · High-Value Treatments
✓
A cosmetic dental practice ready to own its local market
You offer Invisalign, implants, composite bonding, or smile makeovers. You know the patients are out there — professionals with the income and the motivation. They're just finding your competitors first. You need a system that puts you in front of them consistently, not just when they happen to search for you.
Invisalign · Implants · Composite Bonding · Smile Makeovers
✓
A premium aesthetic clinic that wants predictable bookings
Botox, profhilo, advanced injectables, skin rejuvenation. Your treatments are premium. Your results speak for themselves. But your patient acquisition is still dependent on word of mouth and Instagram posts. You want a consistent flow of qualified consultation requests — not just followers.
Premium Aesthetics · Advanced Injectables · Skin Rejuvenation
✓
An implant or smile makeover specialist
Dental implants at £2,500–£4,000 per case. Full smile makeovers at £8,000–£15,000. These are the highest-value treatments in dentistry — and the ones where a single additional patient per month more than covers the cost of this entire service. You need campaigns that find the patients who are already decided and just need to find the right clinic.
Dental Implants · Full Arch · Smile Makeovers · All-on-4
We work with established practices generating £500k+ annually. If you're spending on marketing and not seeing clear ROI — that's exactly the problem we solve. If you're an NHS-only practice or a brand new startup with no existing patient base — we're not the right fit yet.
The Selano Difference
Most agencies send enquiries. We book consultations.
Typical agency
Selano
Typical agency
Patient enquiries sent to your email inboxSelano
Every enquiry followed up on WhatsApp within 2 minutes — automatically, 24/7Typical agency
Basic pixel tracking — misses 30–40% of conversions post-iOS 14Selano
Server-side CAPI tracking installed as standard — captures data your competitors missTypical agency
Generic creative — same approach for every clientSelano
Treatment-specific creative — Invisalign ads look different to Botox ads look different to laser adsTypical agency
Monthly PDF showing clicks and impressionsSelano
Live dashboard showing cost per consultation, booking rate, and estimated treatment revenueTypical agency
One channel — usually just MetaSelano
Meta + GoHighLevel automation + CRM as one integrated system from day oneTypical agency
You or your receptionist chases leads manuallySelano
Leads are qualified, nurtured, and booked automatically — you see confirmed appointmentsTypical agency
Works with any business in any industrySelano
Exclusively aesthetic clinics and dental practices — we know your treatments, patients, and compliance rulesTypical agency
New ads when you ask for themSelano
New creative every 2 weeks as standard — always testing, always improvingTypical agency
Sends you a monthly report showing clicks and impressionsSelano
Shows you cost per consultation, estimated treatment revenue generated, and clear monthly ROI — the numbers your accountant actually cares aboutDead Lead Reactivation
You already have
hundreds of patients
waiting to book.
They enquired. They showed interest. They didn't say no — they just didn't hear back fast enough, or often enough, or at the right moment. They're sitting in your inbox, your spreadsheet, your old CRM. And right now, they're booking with someone else.
Not because they didn't want your treatment. Because nobody followed up.
01
They called once and moved on.
The average clinic follows up a new enquiry 1.3 times before giving up. The average patient needs 5–8 touchpoints before booking. That gap is where your revenue disappears.
02
You paid to acquire those leads.
Every enquiry in that list cost you something — whether it was ad spend, word of mouth, or years of reputation building. Writing them off doesn't save money. It doubles the loss.
03
The money is already there.
A dental practice with 400 dormant Invisalign enquiries and a 15% reactivation rate is looking at 60 consultations — at zero additional ad spend. Most practices have no idea this asset exists.
Before we run a single ad, we recover the revenue you've already earned but haven't collected.
Week 1
Results before campaigns launch
£0
Additional ad spend required
The Reactivation Process
01
We import your dormant list
Send us every enquiry you've received in the last 18 months — spreadsheet, CRM export, old emails. We handle the rest.
02
We segment by temperature
Hot (under 6 months), warm (6–18 months), cold (18 months+). Each group gets a different sequence calibrated to their likelihood of converting.
03
Automated sequences launch
WhatsApp, SMS, and email — personalised with their name and the specific treatment they enquired about. Timed perfectly. Reads like it came from the clinic personally.
04
Bookings appear in your calendar
Responses trigger automatic booking links. You wake up to confirmed consultations from leads you'd written off months ago.
Real numbers. Not estimates.
A dental practice with 400 old enquiries.
Old enquiries400
Reactivation response rate15%
Responses that book25%
Consultations generated15
At £3,000 avg Invisalign value£45,000
Generated from leads they already had. Before a single ad launched.
Zero ad spend. Week one.
This isn't a hypothetical. Every clinic and dental practice we've worked with has had dormant enquiries they'd written off. The reactivation sequence runs in the background while we build your campaigns — so by the time the ads launch, you've already seen what we're capable of.
Most agencies ask you to trust their results claims. We'd rather show you results from assets you already own.
Grow & Scale packages
Included free
Dead Lead Reactivation is built into the onboarding of every Grow and Scale package. It runs in week one — before campaigns launch.
Launch package or standalone
£497
one-off service
Available as a standalone service for Launch clients or practices not yet on a retainer. Import up to 1,000 leads, 3 automated sequences, 14-day campaign, full bookings report.
Every reactivation includes
- ◆Import and segment up to 1,000 old leads
- ◆WhatsApp, SMS, and email sequences
- ◆Personalised with name and treatment
- ◆Automatic booking link on response
- ◆Full report — responses, bookings, revenue recovered
Still have leads from your last campaign?
Send us the list and we'll tell you what's recoverable — free, as part of your Patient Acquisition Audit.
The Founder
Rameez
Founder · Selano
London, UK
Why Selano Exists
Built for practices that
deserve better than a
generic agency.
Before Selano, I spent years leading enterprise lead generation teams — running patient and customer acquisition campaigns on behalf of Microsoft, IBM, and Dell. My job was simple: generate qualified pipeline for some of the world's most demanding clients. You either delivered measurable results or you didn't.
When I looked at how dental practices and aesthetic clinics were being served by marketing agencies, I kept seeing the same problem. Practices were paying for leads that nobody was following up fast enough. The ads would run, the enquiries would come in, and then nothing would happen for hours. By the time someone called back, the patient had already booked elsewhere.
No agency was combining the advertising with the automation system that converts enquiries into booked appointments. So I built one. Selano runs the campaigns and handles the follow-up — a 2-minute automated WhatsApp the moment an enquiry comes in, before a single competitor can respond.
"I work with a small number of practices at a time. Every client works directly with me — not an account manager. You get the full attention of someone who has spent their career generating leads for organisations that accept nothing less than measurable results."
— Rameez · Founder, Selano
Enterprise lead generation — Microsoft, IBM, DellDental & aesthetic patient acquisition specialist
How It Works
Campaigns live in 7 days. Patients within the first week.
01
Step 01
Patient Acquisition Audit
We look at your current setup, check the Facebook Ad Library to see what your local competitors are running, and identify the single biggest opportunity for your practice. Delivered personally within 24 hours. No charge. We call it a Patient Acquisition Audit.
02
Step 02
System Build
We build your GoHighLevel CRM pipeline, WhatsApp automation, dedicated landing page, and campaign creative. The follow-up system is live before the first ad launches — so no patient enquiry goes unanswered from day one.
03
Step 03
Campaigns Live
Everything goes live within 7 business days of onboarding. Campaigns launch. Patient enquiries start coming in. Your automated system follows up every single one within 2 minutes — qualifying, answering, and booking.
04
Step 04
Optimise & Scale
We monitor daily, cut underperforming ads, and rotate new creative every 2 weeks. Your live dashboard shows cost per consultation in real time. Monthly strategy call to review performance and plan the next 30 days.
Results
Our first results are being built right now.
We launched in 2026. Our first client campaigns are live. Case studies will be published here with full metrics — consultation requests generated, cost per booking, and treatment revenue attributed.
COSMETIC DENTIST · CENTRAL LONDON
Invisalign & Smile Makeover Campaign
● Campaign live · Full metrics published on completionTargeting high-net-worth professionals within 3 miles of Central London. Invisalign, composite bonding, and veneer treatments. Full metrics published on completion.
DENTAL IMPLANT CLINIC · LONDON
Implant Patient Acquisition Campaign
● Campaign live · Full metrics published on completionTargeting 45–65 professionals across affluent London postcodes. Single implant and full-arch treatments. Full metrics published on completion.
All case studies published with client permission. Metrics verified independently.
Packages
Three packages. One core system.
Every package includes the complete Selano Patient Acquisition System — Meta Ads, automated WhatsApp follow-up, GoHighLevel CRM, and a dedicated landing page. You pay Selano the management fee. You pay Meta directly for your ad spend.
Launch
£1,500per month
+ your ad spend
- ◆1 Meta campaign (Facebook + Instagram)
- ◆1 treatment focus per month
- ◆Up to 3 ad creatives per month
- ◆Dedicated landing page
- ◆GoHighLevel CRM setup
- ◆WhatsApp automation — 2-min response
- ◆Automated email follow-up (5-step sequence)
- ◆Calendar booking integration
- ◆Monthly performance report
- ◆Bi-weekly 20-min check-in call
Most Popular
Grow
£2,000per month
+ your ad spend
- ◆2 simultaneous Meta campaigns
- ◆Google Ads — 1 search campaign
- ◆Up to 6 ad creatives per month
- ◆2 dedicated landing pages
- ◆Full GoHighLevel automation suite
- ◆WhatsApp + email + SMS sequences
- ◆Reputation management (Google review automation)
- ◆Live Looker Studio dashboard
- ◆Server-side CAPI tracking
- ◆Bi-weekly 30-min strategy call
Scale
£2,500per month
+ your ad spend
- ◆Unlimited Meta campaigns
- ◆Google Ads management
- ◆TikTok Ads management
- ◆AI UGC video ads — 2 per month
- ◆AI brand photography — monthly refresh
- ◆Email marketing and patient retention sequences
- ◆White-label GHL portal for your team
- ◆Weekly strategy call
- ◆Priority support — 4-hour response
One-off setup fee charged once at the start. Monthly management fee begins in month one. Minimum 3-month term, then rolling monthly.
One additional Invisalign patient per month at £3,000 covers the entire cost of the Grow package — with £1,000 left over. One implant case at £3,500 does the same. Every patient beyond that is pure return.
£3,000avg Invisalign case£3,500avg implant case£8,000+avg smile makeover
One-off setup fee: Launch £500 · Grow £750 · Scale £1,000 — covers CRM build, landing page, automation, pixel installation, and first campaign creative.
3-month minimum · Client pays ad spend directly to Meta
Common Questions
Everything you're probably wondering.
Most agencies deliver patient enquiries to your inbox and leave your receptionist to chase them. We build the follow-up system first — automated WhatsApp within 2 minutes, qualification sequence, and direct calendar booking. Before a single ad goes live. The combination of ads that generate enquiries and automation that converts them is what makes the difference. We also work exclusively with aesthetic clinics and dental practices — this isn't a side niche for us, it's all we do.
In most cases, the ads weren't the problem — the follow-up was. When a patient enquires at 7pm and nobody responds until the next morning, they've booked with the clinic that replied first. Our automation responds in 2 minutes, every time. That single change transforms the conversion rate on campaigns that previously produced nothing. We'll show you exactly what went wrong in your Patient Acquisition Audit.
Campaigns go live within 7 business days of onboarding. Most clients see their first enquiries within the first week of going live. The automated follow-up system is running before the first ad launches — so every enquiry is being converted from day one, not week four.
We don't guarantee specific enquiry numbers — ad performance varies based on your location, treatment, ad spend, and local competition. What we do guarantee: campaigns live in 7 days, automated follow-up running before launch, new creative every 2 weeks, and a monthly report showing exactly what your investment generated. If after 60 days your campaigns aren't producing measurable patient enquiries, we'll identify the specific reason and present a solution — in writing.
We recommend starting at £500–£800/month in ad spend for a single treatment campaign. One Invisalign case covers that spend entirely. One laser hair removal client over 6 sessions covers it twice. You pay Meta directly — the ad spend never passes through us. We manage the campaigns. You control the budget.
3-month minimum term, then rolling monthly. The 3 months exist because campaigns need 6–8 weeks of data to optimise properly — it's not enough time to judge performance after week two. After the initial term you're month-to-month. No long lock-ins.
Most dental and aesthetic practices working with generalist agencies have one problem in common — they can't tell you clearly what their marketing spend actually generated in treatment revenue. They report on clicks, impressions, and cost per lead. We report on consultation bookings, show rate, and estimated revenue generated. If your current agency can show you a clear line from ad spend to chair time, stay with them. If they can't — that's the conversation we should be having.
Patient Acquisition Audit
Find out what your competitors are running — for free.
We'll check the Facebook Ad Library for your area, look at your current patient acquisition setup, and tell you the single biggest opportunity for your practice. Delivered personally within 24 hours. Free 30-minute call — no pitch, no obligation.
- ◆Which competitors near you are running paid ads right now
- ◆The single biggest gap in your current patient acquisition
- ◆A 90-day roadmap for your specific practice and treatments